Latitude Festival 2022 - Branding

Latitude Festival 2022

BRANDING

Latitude Festival is an annual music festival that takes place in Henham Park. 40,000 people flock to the idyllic setting in Suffolk every year to see the biggest names in music, comedy and theatre perform across the weekend. The festivals return after it’s cancellation in 2020 held a lot of importance not only to me as lead designer, but it was the first festival to go ahead at full capacity in the UK since the pandemic shook our industry.

I rebranded Latitude Festival, creating a branding identity that had a more mature feel to it, bringing it more in line with the industries art and theatre peers while still having a nod to it’s eclectic collage roots. I designed all the marketing materials for both digital and print across the festival. From the ticket to the main stage, the maps to the social posts - I work across it all.

CLIENT FEEDBACK

‘You were extremely skilled at taking stakeholders through the process, you were brilliant at listening to and building on feedback and you were an all round joy to work with. I hope we get to work together again in the future.’ - Emily Scoggins, Head of Marketing & PR, Festival Republic