Fresh

FRESH.

BRANDING

FRESH. was created from a collaboration between two friends and fitness professionals, Sara Ford and Alice Loombe. The aim is to provide a welcoming and open space for all people regardless of age, gender or background. When Sara and Alice decided to open their new fitness and wellness studio in the heart of Ely, Cambridgeshire, they needed a - excuse the pun - fresh look and feel for their branding. Fast forward to 2023 and Sara and Alice are now award winning businesswomen.

I designed a logo and full styleguide for Fresh. which included digital templates and a set of brand ethos emblems which are used throughout the studio printed on windows and on staff uniforms. They wanted a bright, botanical look for their brand.

Photography by Trish Wilkinson.