For FRESH, a fitness and wellness studio founded by Sara Ford and Alice Loombe in Ely, I designed a vibrant and welcoming brand identity that reflects their mission to offer a space for everyone, regardless of age, gender, or background. The logo and full style guide I created are infused with bright, botanical elements that capture the studio’s fresh approach to well-being.

Along with digital templates, I crafted a set of brand ethos emblems that are featured throughout the studio, from windows to staff uniforms, ensuring a cohesive and immersive brand experience. FRESH. now stands as a beacon of community, offering activities like Pilates, Yoga, Dance, and Mentoring while promoting physical and mental health in the local area.