WELCH BAKES

Welch Bakes, founded by Rachel and Mennel Welch during the lockdown, is a bakery born from their shared passion for baking and the desire to become entrepreneurs. I had the pleasure of collaborating closely with Rachel and Mennel to create a unique and memorable brand identity for their bakery in their hometown of St Neots.

For the design, I drew inspiration from playful baked good icons and the shape of scalloped cookie cutters, incorporating a luxurious colour palette of deep navy and copper metallics. The result is a brand that exudes a fun, quirky, yet elegant charm, perfectly reflecting the essence of Welch Bakes.